THE
PUBLIC RELATIONS
Podcast
FOR PR PEOPLE AT ANY LEVEL WHO WANT TO STAND OUT
THE
PUBLIC RELATIONS
Podcast
For PR people at any level who want to stand out
Stats
The show is in the….
Top 5% most followed shows
(Spotify)
Top 10% most shared shows
(Spotify)
Stats
The show is in the….
Top 5% most followed shows
(Spotify)
Top 10% most shared shows
(Spotify)
WHAT’S IN THE SHOW?
WHAT’S IN THE SHOW?
Next Podcast
What?
The goal of this show is to help YOU become THAT person in the office who delivers the giant killing PR results that stands out from everyone else.
Former news editor, journalist and PR officer Richard Midson seeks out the best practical ideas, theory from his own experience and front line examples, with the sole aim of helping the show’s listeners become the most influential people in any PR operation.
It could be utilising AI, psychology or reviewing cutting edge and clever campaigns.
He encourages listeners to try things out and then share successes in their own campaigns with other listeners as they push the envelop.
Who Listens?
• PR team members looking to stand out in their team
• PR heads looking to transform their organisaton’s PR
• Solo PRs looking to make an impact
• Startups looking to promote their new business
• Government and public sector PRs looking to change the message around what they do
• PR agencies
• Students looking to explode onto the PR scene
….all have told us they are listening to the show
• One practical takeaway •
• Chats, reviews, theory, and frontline ideas •
• Bite-sized, 5-10 minute episodes •
• One practical takeaway •
• Chats, reviews, theory, and frontline ideas •
• Bite-sized, 5-10 minute episodes •
ABOUT HOST RICHARD MIDSON?
If you are a listener of the show, connect with Richard on LinkedIn
- Presenter of London’s only all-news drive-time radio show for several years
- News editor for the UK’s second-largest news organisation for their radio division
- New Media creator of a niche aviation YouTube channel that reached more than 1.6 million people across the series
- Public Relations Officer for the leader of the third largest group in the European Parliament
- Public Speaker focusing on how human connection can be used in all areas of business and technology
- Technology Currently working for a tech firm
SHOW NOTES
And there’s more…. since the 7th November 2022 the show notes from every episode are added to the “PR Manual” section of the website
- The first complete tutorial was on writing press releases that journalists actually want
LISTENER MANUAL
And there’s more…. since the 7th November 2022 the show notes from every episode are added to the “PR Manual” section of the website
The first complete tutorial was on writing press releases that journalists actually want
IS THIS SHOW A BUSINESS?
The Public Relations Podcast is not a business but a passion project of former PR, journalist, broadcaster and news editor, Richard Midson. He’s not allowed to charge for any service due to his current day job. It was created out of his wish to help people achieve better results and have more fun. Because it’s not a business, there are going to be “rough edges”. There aren’t enough hours in the day.
IS IT FOR ME?
Are you running a funded startup?
OR
Working in small (or big) marketing or PR team at your organisation?
Are you trying to build “emotional” connections with the public?
Are you always short of resources (time and money)?
Then…it’s for you!
IS IT FOR ME?
Are you running a startup or your own business?
OR
Working in small (or big) PR team?
OR
In a marketing team but focused on public relationships
Are you trying to build emotional connections with the public?
Are you always short of resources (time and money)?
Then…it’s for you!
WHERE ARE YOU HEADING?
WHERE ARE YOU HEADING?
What does the show believe?
PRINCIPLE 1 – Public relations has changed
It’s no longer good enough to send out a press release and say you’ve built a “relationship” with the “public”.
It is no longer enough to send out a message repeatedly like traditional marketing and hope people will take it on board.
To achieve results today and stand out you need to have a two-way, emotional relationship with your customers.
Public Relations (what this show is all about) is about building that relationship.
This show does indeed cover traditional press relations because it’s still relevant but it also focuses on any frontline technique that could help you build that “emotional relationship” between your organisation and the “public”.
PRINCIPLE 2 – Public Relations people have never been MORE needed
Done right, modern public relations can turn the public into your greatest marketing team. It can turn customers or followers into your most loyal evangelists, who come back repeatedly because they love what you do. It can even turn people into advocates who become powerful allies when things go a little awry!
This show takes the view that it’s Public Relations people who best understand what is needed to build relationships and in turn are best placed to develop these new “public relationships” in the world today.
Yes, PR has changed but if you focus on relationship building, your skills in this show’s opinion have never been more needed.