“A podcast about building human connections between your organization and the public…..
…without breaking the marketing budget!“
3 steps to follow the show
Welcome to the Public Relations Podcast AND Newsletter.
You are sorely needed in today’s world!
If you are a PR or communications manager, or an organisation that needs to reach the public, then you know how important it is to build connections these days.
If you are selling a product then it is no longer good enough to say, “the product is good”! Everyone says that!
And this is where you step in.
Public relations is no longer about sending a few press releases, it’s about helping every aspect of an organisation to win people’s hearts.
So how do you do that? Well, that is what this show is all about.
I’ve been studying connection making and communications for 25 years. I’ve been a national news editor, broadcaster, journalist, public speaker, public relations officer, YouTuber, podcaster and technologist.
It doesn’t matter what the tool or technique is. If it builds connections between organisations and then public we cover it in this show. Plus, we talk to (and visit) PR people around the world trying out the latest techniques and encourage platforms like web platforms to give us the tools we need to do the job.
Who follows the project?
More than 2000 people downloaded the last episode of season 2.
They vary from businesses of all sizes to individual PRs and communications managers, to public relations agencies.
There are just three steps to get involved…
Sign up to the newsletter here. It’s a Monday lunchtime read with tutorials and all the extras we couldn’t fit in the podcast.
Subscribe to the 10 minute’ish podcast and listen on the way to work at the start of each week.
Follow on social media (just getting underway!) to get extra ideas and to join real time projects.
Watch and listen to the show trailer
Who is the Public Relations Podcast for?
If you have been tasked with trying to build a deep, meaningful relationship with people and you are one of only a handful of people (or the only person) in the marketing department of your organisation then this show is for you.
If you don’t have time to keep up with all the PR buzzwords and are not in a position to engage an agency, then sign up to The Public Relations Podcast and Newsletter and we’ll provide you with a bunch of ideas each week that we think you can use, for free.
What principles drive this show?
Public Relations has changed. It’s no longer enough to just send out a press release and say your PR is done. That was PR for the 20th century. In today’s competitive environment, you can’t just win people’s minds with great products, you have to win their hearts as well. That is what this show is all about.
Who presents it?
A 25 year veteran of the communications space spent in journalism, PR, social media and high tech media.
Not everyone is a podcast fan
No problem. Everything in the podcast is also in the newsletter. Sign up to the newsletter and you’ll get everything.
I want to know more?
What should I do next?
The Podcast has the overview of this weeks’s ideas but the newsletter has the detail. Packed with everything in the podcast but more. More examples, tutorials, diary dates, experiments, articles, talks and more
In the car? On a plane? Sit back and absorb this week’s ideas from around the world and find ways to use them in your business today
Free talks on public relations basics for groups, associations and organisations. Specialist talks for events and event coverage on the podcast.
Tutorials based on research into developing “connection” with people