Author: rick
Working with new clients
Kayley Hamilton came on the show and talked about working new clients. Here are the key takeaways. Listen to the episode here Photo by Tirachard Kumtanom: https://www.pexels.com/photo/white-notes-beside-a-pencil-on-brown-wooden-surface-733854/
A succesful PR campaign begins with the client
Photo by Anna Shvets: https://www.pexels.com/photo/woman-holding-a-paper-3727463/
Turning around a negative perception
Reaching out to people who don’t like you Michelle Perkins joined us on the show and discussed how she had been responsible for building relationships with the public at a college which had started to pick up a bad reputation. To fix the problem she had to build rapport with everyone who wasn’t happy. Starting…
What are you trying to acheive?
<work in progress> Why are you even bothering with PR? There is no point in doing it if you don’t have a clear aim. There is a temptation and I’ve heard people say it but PR is about sending out press releases, enough to satisfy the boss or to make yourself feel like you are…
Who are you?
There is a lot of crossovers with “branding” here but the difference with PR compared to many firms is that we are not just talking about a corporate personality, we’re talking about a human “personality”. Put it this way, if you met your company on the street, how would they dress, how would they talk,…
How to pitch positive stories when the press doesn’t want them
The press doesn’t like good stories and nor does the public Why can’t you get a positive story in the press? There are multiple studies that explain why. One that is often quoted was performed at Ohio State Univeristy by John Cacioppo. In the study, they showed positive images to people such as cars and food…
How influencers Sailing La Vagabonde fought back
Introduction It was a bikini photo that did it. Her audience seemed divided. Was it right for a 29 year old, mum influencer who sails the world to reveal so much in a photo on her Instagram feed? Some of the fans of the highly popular YouTube show Sailing La Vagabond clearly didn’t like it. But…
Turning customer support into a PR team
The goal of customer support from a PR perspective Make no mistake, customer support is a key part of your PR effort. Nothing else in a business or organisation touches individual users like customer support every day. The message customer support sends out can be more effective than entire marketing and PR campaigns. Sadly, many…
Be the publics advocate
The effect we’re trying to achieve People connect with people who are on their side. When people feel your organisation/you are on their side, they feel an emotional connection. Everyone likes someone else to help them out. It also triggers what is often called the law of reciprocity. When someone does something for us, we…
Are Press Releases dead?
Introduction Press releases are pretty much dead in the tech press according to Chenda Ngak, the head of PR for Automattic.com a firm which owns names like Tumblr, WordPress.com and WooCommerce. Instead, it is now all about relationships. Do they serve any purpose? Chenda Ngak (Automattic.com) says that when she was a network news journalist…