Author: rick
Techniques for when the public don’t like you
Introduction Some organisations find that they always draw criticism, simply because of the space they are operating in. It raises the question of whether it is even worth doing PR as was discussed here. But if you have carried out the assessment and decided that it is time to start talking and turning around that…
Could you work with reality stars?
What can we learn about public perception from Love Island? Funmi Lijadu studied stars leaving the reality show Love Island. It raised some great points about working with reality stars
How Journalists think versus PR people and why that matters
It’s not just the journalist who decides the story Funmi Lijadu is a journalist and a PR person. The two roles allow her to see things from both sides and in the episode of The Public Relations Podcast that she appeared in, she pointed out that in some ways journalists are more restricted that PR…
Pitching : Challenge the Narrative
What do I mean by that challenge the narrative? There’s a general “narrative” around everything, everything that we do, everything we see in the media, and everything that we see in PR. For example, “banks are boring”, “cruise ships are luxurious”, and “mobility scooters are boring”. When you try to pitch a story to the…
How to use AI for your PR today
(revision 14th Feb 2023) This article This article is being constantly updated. If you know someone else who might like to read it, feel free to share the link below so they can read the most up-to-date version. If they would like to sign up to the weekly newsletter, they’ll also be sent the link…