Case Study - The Public Relations Podcast

What challenge are you facing? Come on the show to discuss it (publicly, anonymously or in generic terms) and get free advice from one of the experts who appear on the show.

Background

The past

The Public Relations Podcast has always been about sharing ideas.

It’s helped people raise awareness and spark conversations around their business or organisation.

Until now, though, it’s mainly discussed techniques.

The future

In 2025, we are shifting gears.

The show will begin helping real people tackle real marketing challenges by pairing them with experts from the podcast.

Listeners will be able to draw on literally hundreds of years of combined experience (for free) to solve their questions and help move their organisation forward.

How do I take part?

We’ve interviewed a lot of people on the show over the years, and the reality is, we probably know someone who has extensive experience in the issue you are facing.

It could be that you are already doing really well, but want to crack a new market. Maybe you want to launch a new product? Maybe people just aren’t hearing the right message about you?

If this is something you are promoting, you’ll get to talk about that product or service to our listeners in the episode, too. If it’s private, we can anonymise the scenario.

Step 1: Ask a question (below in the form).

Step 2: Once we’ve had a look, we’ll see who we can match you up with who specialises in that area.

Step 3: If we can line up all our diaries, we’ll invite both of you on the show.

Step 4: They’ll teach you how to do “one” thing based on their extensive experience for free.

Step 5: The deal is, you then try it and report back on what happened.

“These are real-world techniques that have been used on real campaigns by real experts. If they worked before, they can work for you and potentially have a significant impact on what you do.”

Am I right for it?

Here are some types of people who would benefit…

A business or organisation that is doing well but wants to crack a new market?
Are you about to launch a product that you need to get noticed and talked about?
Are you trying to grow your organisation and reach a new group of people (a new market segment)?
Do you have an image challenge and want people to hear the right message about what you do?
Do you need to influence certain people to move forward? Perhaps you are running a campaign.
People who are unsure about PR/comms and what it can do, and don’t yet know its impact.

The only rule is..

All the techniques are discussed in advance to make sure you are happy to try them, but once we commit, we need people who will actually try them.

CAN I BE ANONYMOUS?

Possibly.

We always prioritise people who have something they can talk about openly because to make a podcast work, it really needs a story listeners can engage with. However, there are plenty of situations where a great case study with anonymity could work.

If you’re unsure, please reach out to us and tell us a bit about your situation, and we can determine if it’s a good fit for the show.

If you do want to do this privately (with nothing going out on the show), then check out the “micro-consulting” page on this website, which is all about helping people overcome one problem. More details here.

What can I ask about?

Examples:-

My current marketing strategy hasn’t work. No one is talking about us. Why?
I have rivals in my sector trying to undermine my brand.
I need to build a stronger relationship with the government of another country.
How do I convince the CMO to take PR and comms seriously?
Which AI comms tools should I use with my team?
I’m struggling with pitches and pricing.
I’m having issues working with agencies.

SO WHAT IS NEXT?

Fill out the details below to make first contact.