PR MANUAL
!!Update June 2023!!
Welcome back to the “manual” area of the site. There have been some changes.
The manual area was becoming too much to maintain sadly with the show being a side project. You are very welcome to look at what was here as the stuff will remain as is for the time being. Scroll down the page to see the original content last updated in early 2023.
If you would like to support the making of the show and want to access the evolution of this manual, then why not check out the Public Relations Podcast “Project” by clicking in the menu at the top or clicking here.
FAQ – Do I still need a login?
No you don’t. Thank you so much for your support if you created a login. It really helped to demonstrate what people were interested in and helped to shape the show from Season 6.
Can I delete my information?
If you signed up to the newsletter as part of the account creation then you’ll still be on that list but the login list for this manual area has been deleted, so you have been removed already.
Why did you remove the login and stop developing the manual?
The simple answer: Time.
There simply aren’t enough hours in the day to be writing high-quality content in this way for free I’m afraid.
If it had been a business it might have worked but it was taking too much time, subbing the content, testing it, etc.
But this is also why an entirely new platform was created in the form of PR-ology.com. While it’s not a full business, as it will be charged at supporter rates, its going to provide everything that was here, human support, daily updates but also a lot more. Click here for more.
But I want my money back?
Errrr. There wasn’t a fee for this? It was a project that sadly didn’t work out. If you work in PR or comms and want to take a look at something that will be a lot more useful check out the PR-ology project.
Individual articles
!PLEASE REMEMBER!!
Under development
The Public Relations Podcast PR Manual
Getting started
- Do the principles apply to any industry or topic?
- How Journalists think versus PR people, and why that matters
- Do you have or could you get journalism experience
- Should you just stay quiet?
Things have changes
Setting goals
- Why do you want to do this? Why bother?
- What is success? (leads into measurement further down)
- Example of PR in all parts of a business
- Who are you?
What does your target “connect” with
Building a campaign from scratch
- What would your organisation’s personality have to be to connect with people?
The principles of developing rapport and community
- Lean into their style
- Be your public’s advocate
- Take people into your life
- The importance of authenticity to build connection
- Humanise it don’t send out fluff
- What would your personality do to be that?
Reactive
- Day to Day
- An introduction
- Read the zeitgeist and talk to it. Respond to it on social like Duolingo and be with the crowd like Aldi and the caterpillar cake.
- Sweeping the social
- Reaching out to the people who don’t like you
- Crisis Comms
- Crisis comms case studies
- Not a crisis but people just don’t like you
Proactive
- Introduction
- Ways to engage
- Designing the PR moment
- Using technology (such as AI) to do things quicker
Using traditional Press Relations
- Introduction
- Press Releases
- Making them work, an introduction
- It’s not about you
- How to pitch positive stories when the press don’t want them
- What makes journalist open press releases?
- Developing case studies the press wants
- Write a press release that journalists want
- Other ways of getting media coverage
Measurement
- What is success?
- Measuring success