It’s not just the press anymore
Chenda Ngak, head of Public Relations at Automattic says that you need to think bigger.
There used to be magazines, newspapers and broadcast. But now we have blogs, a ton of social media sites from TikTok to LinkedIn.
Public Relations is no longer about Press Relations, it’s about public relations.
Everyone today can be the media. A comment passed on by one person could promote your business or damage it. You don’t need (and shouldn’t rely on) big media organisations to be your sole channel of communication anymore.