The Public Relations Podcast

“One sheet”

Some facts about the show

  • High follower count (Spotify) : The show is in the top 5% of most followed shows on Spotify with 2721 followers.
  • Highly shared (Spotify): The show is among the 10% most shared podcasts on Spotify. 61% of people share the link directly and 19% on Whatsapp.
  • Listening figures (source Anchor.FM): 250-500 in the first 30 days then it continues to grow. The last episode of series 2 has been listened to 2352 times (so far). As with all podcasting, every episode gains new listeners every week.
  • Demographic (Spotify/Zippia):
    • 61% female, 36% male, 3% other
    • Mainly in the 23-34 age bracket but the audience goes up to roughly 45 years of age
    • The audience are some of the most prolific networkers on social media with large networks and high communication
    • 83% have a degree (75% Bachelors, 8% Masters)
    • Direct messages have been sent to the show from listeners working in PR agencies, global organisations and government, as well as people entering the industry and students
    • Roughly 42% work in the private sector in PR, 32% in the public sector with the most common industries being education, retail, corporate, professional services, manufacturing, tech and media
    • The majority of listeners are in the USA, UK, Australia, Canada and India
  • Ratings: Listeners rate the show 4.5/5 despite the show having no commercial production or full-time effort behind it.

What is The Public Relations Podcast

The Public Relations Podcast focuses on public relations techniques that are building an “emotional connection” between an organisation and the public today. This is about frontline PR as it happens.

Each episode contains one of the following :- a chat with a PR person about a current campaign they are working on right now, a visit to a PR event as it happens, an current observation about PR, a review of a big PR story and the techniques used, or a short discussion of PR principles.

Format of episodes

5-10 mins. At least once per week, often more frequently.

The podcast is recorded in a “voice note” style rather than a traditional podcast format.

Think of it as being like the presenter grabbed their phone in order to share a thought (or a chat with someone he bumped into that week) and wanted to share it with everyone.

Listen to a short set of clips to get an idea of the style.

Duration

Chats are 20 minutes’ish with 9-15 minutes used due to the short episode structure often over 1-2 episodes.

Repeat guests

In many ways repeat guests are better than one off guests. This is because the show is about an ongoing conversation about frontline relationship building with the public.

If you have been on already but have a new update on a PR campaign you are working on, a stunt you just did, or want to share something you saw that could help others or have been to an event where you spotted something everyone should know about, just shout. If it can be slotted in and fits the format, it will be.

Who do we talk to (priority order)?

Are you doing one of these? (in priority order)….

  1. Are you launching (or managing) a PR event/stunt/activity today?
    • If you are going to be “on-site” and happy to talk about the strategy and thought process behind it, with some background noise (creates great atomosphere), we would love to have you on from the event.
  2. Are you going to be at a PR/marketing conference?
    • Share with fellow PRs who you are mingling with and what you are noticing. Let’s get you on from the event.
    • Or, for major events, invite the show to the event to cover it.
  3. Listener chats
    • Are you a listener to the show and currently running an active campaign or just finished one. Come and share your learnings and observations from that campaign with fellow PRs.
  4. Lastly, unique experience guests
    • People who can share a geninely unique insight such as working journalists, psychologists, or niche PR fields like Chenda Ngak (Head of PR Automattic.com) who discussed specific “tech” PR techniques from her decades of experience in the tech field.

Who is Richard Midson, the presenter of the show

Richard Midson has been involved in communications for 25 years. He was a duty editor at the UK’s second-largest news organisation and the presenter of London’s only all-news drivetime show for several years. He created a niche aviation YouTube channel watched 1.6 million times across the series and was a key part of the public relations team for the leader of the third largest group in the European Parliament at the time.

What equipment do I need?

If you have a webcam then you are ready to go. If you have a decent microphone as well, then even better. We’re more interested in great frontline PR content than “perfect” sound.

Contact the show

If you’ve not already been in touch, reach out and let us know about the campaigns you are working on via

EMAIL: info@thepublicrelationspodcast.com
Direct message: Richard on LinkedIn here

Topics covered so far

Will Smith’s Oscars slap • Balenciaga’s picture problems • press release writing • press relations • dealing with journalists • crisis comms • Tom Cruise’s connection building techniques • Inbound PR techniques • the science behind short form video • tourism and tech PR techniques • …. and more

Guests so far

Coming soon….