The goal

1. The show is a platform for light-hearted conversation about new-era PR techniques for people working in the comms industry.
2. We aim the show at people who are tasked with delivering groundbreaking PR for their client, organisation or boss when the budget is often too small and time is always too short.
3. We believe the world has entered a “new era” due to A.I., a more fragmented society and a multi-discipline approach to marketing, where PR-led campaigns and emotion-driven two-way conversations will be the only effective way to stand out.

Why come on?

There are lots of reasons people come on.

• Have fun chatting about something you are interested in and passionate about.
• Demonstrate your unique ideas, experience and personality as a comms pro whatever your background. We’re interested in new perspectives, not thought leaders (although you may be one). Whether you specialise in influencers, traditional press, government relations or data, we want you on.
• Bring up campaigns you have been involved in that show off your expertise.
• Plug your agency and demonstrate the skills and personality that you bring to the agency’s clients.
• And some people use it to show off their ideas and skills to potential employers by sharing a links to their appearance.

1) (5-6 mins each) We review 2 PR campaigns/PR moments that are in the news now

• What we do
  • We review PR campaigns or world events with a PR angle, that have happened recently. It could be British Royals, influencers in New York, fashion houses in Italy or government campaigns in India. It depends on what is happening at the time. It’s worth noting, this part of the show is not about the guest’s campaigns, that comes later.
  • The aim is to find ideas and inspiration within these stories that listeners can then apply to their own campaigns.
  • We do this by reviewing the stories through our own unique perspectives and experience (yours and the hosts), whether you normally specialise in influencers, traditional press, etc.
  • This is very much a discussion rather than an interview. Both the guest and host share ideas in a live brainstorming. We look for ideas listeners could try in their own campaigns and look for other ways of approaching similar scenarios if we had been given the brief.
• How it works
  • The topics are decided a few days before the show and emailed to the guest.
  • There are no specific questions as this is very much a discussion.
  • But it may help to think of a few examples from your own experience that illustrate your ideas, as it will help to bring the section to life while showing off your own work and expertise.

2. (6-7 mins) We discuss one campaign the guest is currently hands-on with or has been recently

• This is the part where we focus entirely on the guest.
• The guest is invited to share a recent or current campaign. The key thing is that they must have been hands-on with the campaign themselves, as we focus on frontline stories.
• While there are no pre-set questions we talk about 1) What you are doing which is a chance to bring the campaign to life in listener’s ears by taking them inside the campaign 2) We talk about the campaign’s success, its impact, how it changed things or won customers, and 3) Because PR is always changing, we ask what you learnt with this latest campaign? For example, how audience attitudes have changed this year or how influencer effectiveness has changed? Whatever it is for you.

3. (3 mins) Things we’ve spotted in PR

• A very brief section where we talk about things we’ve spotted in PR recently. It could be a survey, a trend but something we think would be interesting to listeners.

4. (3-4 mins) We discuss listener questions and stories from The Public Relations Podcast “Community Bag”

• We dive into the community bag and discuss the comments, questions and updates given by listeners.
• It could be questions, people sharing their own campaign successes or just sharing an opinion.
• These will be sent in the email a few days before the show.