Season 7

The Public Relations Podcast


The Public Relations Podcast scours the world (well LinkedIn) every few days looking for interesting ideas and interesting people doing things in the world of comms. When we spot something we reach out to them and invite them on for a “voice-note style” quick chat.

It’s not like a normal podcast interview. It’s 2-8 minutes roughly. No glossy intros. It’s raw, as it happens, chats with people doing PR/comms today. It’s relevant, personal and intimate.

We can’t spot everything. Even though we search the web we won’t see everything. If you are doing something interesting in comms today, we’d love to know. If so, please read on.

Listening figures

3588 followers on Spotify, more on Apple. Episodes gain on average 250-500 listens and then like all podcasts keeps growing with each episode gaining new clicks every week.

6 seasons so far….

The show is on a mission to help communications professionals stand out in the new era of PR and comms. As AI makes generic marketing easier, and quicker and increases saturation to new levels for the public, we believe real emotional relationships will be what makes the difference in the new era. This show is all about how to develop that.

Engaged Audience

The show gets private requests for help and advice from listeners every week showing an engaged audience.

Audience Location

The majority of listeners are in the USA, UK, Australia, Canada and India


Audience Sectors

We have had direct messages from listeners working in PR agencies, global organisations and government, as well as people entering the industry, solopreneurs and students

Roughly 42% work in the private sector in PR, 32% in the public sector with the most common industries being education, retail, corporate, professional services, manufacturing, tech and media

Audience Profile

61% female, 36% male, 3% other

Mainly in the 23-34 age bracket but the audience goes up to roughly 45 years of age

The audience are some of the most prolific networkers on social media with large networks and high communication

83% have a degree (75% Bachelors, 8% Masters)


Listening figures

3588 followers on Spotify, more on Apple. Episodes gain on average 250-500 listens and then like all podcasts keeps growing with each episode gaining new clicks every week.

6 seasons so far….

The show is on a mission to help communications professionals stand out in the new era of PR and comms. As AI makes generic marketing easier, and quicker and increases saturation to new levels for the public, we believe real emotional relationships will be what makes the difference in the new era. This show is all about how to develop that.

Audience Sectors

We have had direct messages from listeners working in PR agencies, global organisations and government, as well as people entering the industry, solopreneurs and students

Roughly 42% work in the private sector in PR, 32% in the public sector with the most common industries being education, retail, corporate, professional services, manufacturing, tech and media

Engaged Audience

The show gets private requests for help and advice from listeners every week showing an engaged audience.

Audience Location

The majority of listeners are in the USA, UK, Australia, Canada and India


Audience Profile

61% female, 36% male, 3% other

Mainly in the 23-34 age bracket but the audience goes up to roughly 45 years of age

The audience are some of the most prolific networkers on social media with large networks and high communication

83% have a degree (75% Bachelors, 8% Masters)

Each season of The Public Relations Podcast has had a different approach based on listener feedback.

In 2024 we doing that again, taking a new approach and scouring LinkedIn each day looking for new ideas and people doing interesting things right now in the world of comms.

We then reach out to them and record a “voice note” style episode.

It’s short, punchy and anything from 2-8 minutes. It focuses in on just one thing they are doing, although we sometimes get into other general comms news topics if there is something hot going on right now in the comms world.

For example, are you…..

  • Currently working on a campaign you want to talk about?
  • About to launch something, even better, can you do a chat from launch in video and audio and bring it to life and make it feel timely?
  • Are you facing a new PR challenge that other people may not have faced before and you want to share information about it and how you are tackling it?
  • Have you just finished a campaign that you feel you learnt something new from?
  • Do you have some data you just released in the comms space that could help influence how people run their campaigns?
  • Are you currently at an event or conference where you are seeing new ideas and can talk from the event?
  • Have you been trying some ideas in comms and want to share what worked and what didn’t, and share first hand experiences (no need to mention the client or location)?
  • Have you spotted a prominent news event going on in the world right now and have a strategy you would apply to it and can talk through that strategy?
  • Or, anything else which is hands-on, practical PR that you yourself are hands-on with.

The Public Relations Podcast is all about practical PR from people who are doing it themselves today, right now.

They might be solo communicators, in-house PRs, part of an agency or doing it for their own business.

Do we take “thought leaders”? We do get a lot of generic pitches offering thought leader guests who want to talk about general topics and while we very much welcome them, we do need the person to be currently hands on with a PR related campaign or activity to be able to take part.

It’s a chance to show to others your approach to comms, demonstrate your innovative ideas and let’s be honest… show how great you or your team would be to hire.

The podcast appears in audio and video.

  • Audio podcast – The main audience for the podcast (the biggest numbers by far) are on audio podcast platforms. The podcast can be found on all major podcast apps.
  • Linked In – We release the main clips from the recording on LinkedIn
  • You Tube – The full recording
  • YouTube Shorts – Due to the great reach of shorts we use 1-2 clips

Absolutely, if it helps you, go for it. Feel free to edit, clip, crop, share, whatever, etc. We hope it helps promote what you do. All we ask is that you ensure you credit “ThePublicRelationsPodcast.com” in your post or on your website.

  • It’s short, 2-8 minutes normally.
  • It’s recorded in a “voice note” style, unscripted and raw, like catching up with a friend.
  • There are no preset questions. This is not an interview but a chat between people interested in comms.
  • We sometimes go off on tangents when we think of something in that moment. Think of it like open brainstorming.
  • The podcast is recorded in audio and video. It’s recorded “as live” but we edit out any crucial mistakes. We want you to feel comfortable expressing your ideas even if you have to pause and say them again. We can edit any big mistakes out.
  • We like repeat guests. It’s best not to think of The Public Relations Podcast as a “show and go” podcast. Our goal isn’t to get on as many guests as possible but to bring interesting people back for updates and build a relationship between them and listeners. This is why we connect on LinkedIn to see what people are up to.

Around 2-8 minutes but it can go on to 20 mins on exceptional days. It really depends on the topic and where the chat goes. The episode will also be clipped for different versions and time if needed.

Who is the host Richard Midson

Richard has been in comms in some way for 25 years. He was a duty editor in the radio division of the UK’s second-largest news organisation, the presenter of London’s only all “news” drivetime radio show for several years in which he presented live, news for 2.5 hours every weekday, he created a niche aviation YouTube channel watched 1.6 million times across the series and was a key part of the public relations team for the leader of the third largest group in the European Parliament at the time. He currently works in the tech world.

STEP 1:
For a first appearance please email info@thepublicrelationspodcast.com to check if we’re the right fit for each other.

STEP 2:
Once we have established we fit, connect with Richard Midson on LinkedIn here so he can see your updates and news