How to get on the show

Appearing on The Public Relations podcast is like …

  • doing a “PR story” newspaper review with the presenter
  • discussing a campaign you are currently hands-on with
  • reviewing listener questions and comments in the community bag

Because the show is recorded “as live”, we don’t want you to be surprised by anything.

So….. up to you 🙂

Next free guest slot : Week commencing 6th November


The Public Relations Podcast is in….

Top 5% most followed show

The show is in the top 5% most followed shows on Spotify with 3025 followers.

Top 10% most shared podcasts

The show is among the 10% most shared podcasts on Spotify. 61% of people share the link directly and 19% on Whatsapp.

Listening figures

250-500 in the first 30 days then it continues to grow. The last episode of series 2 has been listened to 2389 times (so far). As with all podcasting, every episode in the back catalogue gains new listens every week.

Engaged Audience

The show gets private requests for help and advice from listeners every week showing an engaged audience.

Audience Location

The majority of listeners are in the USA, UK, Australia, Canada and India


Audience Sectors

We have had direct messages from listeners working in PR agencies, global organisations and government, as well as people entering the industry, solopreneurs and students

Roughly 42% work in the private sector in PR, 32% in the public sector with the most common industries being education, retail, corporate, professional services, manufacturing, tech and media

Audience Profile

61% female, 36% male, 3% other

Mainly in the 23-34 age bracket but the audience goes up to roughly 45 years of age

The audience are some of the most prolific networkers on social media with large networks and high communication

83% have a degree (75% Bachelors, 8% Masters)



Top 5% most followed show

The show is in the top 5% most followed shows on Spotify with 3025 followers.

Top 10% most shared podcasts

The show is among the 10% most shared podcasts on Spotify. 61% of people share the link directly and 19% on Whatsapp.

Listening figures

250-500 in the first 30 days then it continues to grow. The last episode of series 2 has been listened to 2389 times (so far). As with all podcasting, every episode in the back catalogue gains new listens every week.

Audience Sectors

We have had direct messages from listeners working in PR agencies, global organisations and government, as well as people entering the industry, solopreneurs and students

Roughly 42% work in the private sector in PR, 32% in the public sector with the most common industries being education, retail, corporate, professional services, manufacturing, tech and media

Engaged Audience

The show gets private requests for help and advice from listeners every week showing an engaged audience.

Audience Location

The majority of listeners are in the USA, UK, Australia, Canada and India


Audience Profile

61% female, 36% male, 3% other

Mainly in the 23-34 age bracket but the audience goes up to roughly 45 years of age

The audience are some of the most prolific networkers on social media with large networks and high communication

83% have a degree (75% Bachelors, 8% Masters)



How to get on the show from season 6

The goal

  1. The show is a platform for light-hearted conversation about new-era PR techniques for people working in the comms industry.
  2. We aim the show at people who are tasked with delivering groundbreaking PR for their client, organisation or boss when the budget is often too small and time is always too short.
  3. We believe the world has entered a “new era” due to A.I., a more fragmented society and a multi-discipline approach to marketing, where PR-led campaigns and emotion-driven two-way conversations will be the only effective way to stand out.

Why come on?

There are lots of reasons people come on.

  • Have fun chatting about something you are interested in and passionate about.
  • Demonstrate your unique ideas, experience and personality as a comms pro whatever your background. We’re interested in new perspectives, not thought leaders (although you may be one). Whether you specialise in influencers, traditional press, government relations or data, we want you on.
  • Bring up campaigns you have been involved in that show off your expertise.
  • Plug your agency and demonstrate the skills and personality that you bring to the agency’s clients.
  • And some people use it to show off their ideas and skills to potential employers by sharing a links to their appearance.

What’s in the show every week?

  • What we do
    • We review PR campaigns or world events with a PR angle, that have happened recently. It could be British Royals, influencers in New York, fashion houses in Italy or government campaigns in India. It depends on what is happening at the time. It’s worth noting, this part of the show is not about the guest’s campaigns, that comes later.
    • The aim is to find ideas and inspiration within these stories that listeners can then apply to their own campaigns.
    • We do this by reviewing the stories through our own unique perspectives and experience (yours and the hosts), whether you normally specialise in influencers, traditional press, etc.
    • This is very much a discussion rather than an interview. Both the guest and host share ideas in a live brainstorming. We look for ideas listeners could try in their own campaigns and look for other ways of approaching similar scenarios if we had been given the brief.
  • How it works
    • The topics are decided a few days before the show and emailed to the guest.
    • There are no specific questions as this is very much a discussion.
    • But it may help to think of a few examples from your own experience that illustrate your ideas, as it will help to bring the section to life while showing off your own work and expertise.
  • This is the part where we focus entirely on the guest.
  • The guest is invited to share a recent or current campaign. The key thing is that they must have been hands-on with the campaign themselves, as we focus on frontline stories.
  • While there are no pre-set questions we talk about 1) What you are doing which is a chance to bring the campaign to life in listener’s ears by taking them inside the campaign 2) We talk about the campaign’s success, its impact, how it changed things or won customers, and 3) Because PR is always changing, we ask what you learnt with this latest campaign? For example, how audience attitudes have changed this year or how influencer effectiveness has changed? Whatever it is for you.
  • A very brief section where we talk about things we’ve spotted in PR recently. It could be a survey, a trend but something we think would be interesting to listeners.

  • We dive into the community bag and discuss the comments, questions and updates given by listeners.
  • It could be questions, people sharing their own campaign successes or just sharing an opinion.
  • These will be sent in the email a few days before the show.

How is it recorded?

  • The episodes are recorded “as live”. That means they look live but are recorded. This allows us to edit out major mistakes.
  • We aim to make the show light-hearted. People listen in the morning, while out walking, cycling or on their lunch break and so it’s meant to feel welcoming and fun and like you are with friends.
  • Episodes are generally around 30 minutes in length but can go longer. The shows are released on Tuesdays.
  • They are recorded in video for release on YouTube. It’s an experiment we are trying.

Who do you need to be?

  • Be someone who is currently running or actively part of a team running a public relationship-building campaign or PR-led effort for an organisation.
  • You can be doing it for someone else, your own organisation/business or as part of an in-house team.
  • Your job title doesn’t matter. It could be marketing, comms, PR, or whatever. All that matters is that you are building emotional relationships with the public for an organisation.
  • Priority will always be given to listeners of the show. This is generally based on whether they have messaged us in the past with a comment about a previous episode.
  • Be willing to discuss your thoughts openly on current PR moments (selected by the show a few days in advance) giving your insight and assessment.
  • Be prepared to take a light-hearted approach to the appearance and have fun.
  • Be aware that the 3 topics won’t be known until a few days before.
  • Be willing to be part of the ongoing conversation and come back and comment on future stories. We prioritise repeat guests who want to join an ongoing conversation over “show and go” guests.

Anything else

  • If you are able to talk to us from a launch event or from the atmosphere at a stunt or conference then we will do our best to prioritise that week as these sorts of moments bring PR to life.

What equipment do I need?

  • A webcam
  • A dedicated microphone (that said we are more interested in great frontline PR insight than “perfect” sound).

How do I apply?

The shows are being booked by week as we don’t know exactly what PR moments will be happening yet during that week. Season 6 will start in late Sept 2023.

  1. To check if we would be the right fit, please reach out to….
  2. If it seems like the right fit, then we’ll send a link to book a week.

Who is Richard Midson

Richard Midson has been involved in communications for 25 years. He was a duty editor in the radio division of the UK’s second-largest news organisation and the presenter of London’s only all “news” drivetime radio show for several years in which he presented live news for 2.5 hours every weekday. He created a niche aviation YouTube channel watched 1.6 million times across the series and was a key part of the public relations team for the leader of the third largest group in the European Parliament at the time. He currently works in the tech world.